{"id":3557,"date":"2019-10-20T17:00:16","date_gmt":"2019-10-20T17:00:16","guid":{"rendered":"https:\/\/www.casassayas.com\/5a-jornada-emprender-en-internet-palafrugell\/"},"modified":"2022-11-04T10:30:15","modified_gmt":"2022-11-04T10:30:15","slug":"5a-jornada-emprender-en-internet-palafrugell","status":"publish","type":"post","link":"https:\/\/www.casassayas.com\/es\/5a-jornada-emprender-en-internet-palafrugell\/","title":{"rendered":"5\u00aa jornada Emprender en Internet. Palafrugell."},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1365px;margin-left: calc(-5% \/ 2 );margin-right: calc(-5% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.375%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.375%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:2.375%;--awb-spacing-left-medium:2.375%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:2.375%;--awb-spacing-left-small:2.375%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\" style=\"--awb-text-transform:none;\"><div class=\"container text-left m-t-50 m-b-20\">\n<p>Hoy, de la mano de la gente del <a href=\"https:\/\/ipep.cat\/ca\">Instituto de Promoci\u00f3n Econ\u00f3mica de Palafrugell<\/a> (IPEP) he tenido la oportunidad de participar en mi primera mesa redonda hablando de emprendimiento y redes sociales. La <strong><a href=\"https:\/\/ipep.cat\/ca\/noticies\/5a-jornades-emprendre-a-internet\">Jornada Emprender en Internet<\/a><\/strong> es ya la quinta edici\u00f3n y se consolida dentro del amplio abanico de formaciones que se organizan desde esta entidad, aglutinando a\u00f1o tras a\u00f1o a un buen n\u00famero de peque\u00f1os empresarios, aut\u00f3nomos y potenciales emprendedores.<\/p>\n<p>Esta vez la jornada ha girado en torno a las herramientas existentes para impulsar el negocio en internet, sobre todo hablando de dos \u00e1mbitos principales: las Redes Sociales y el Posicionamiento Online. Para romper el hielo ha iniciado la jornada la <a href=\"http:\/\/www.txellcosta.com\/\">Txell Costa<\/a>, que adem\u00e1s de explicar algunos conceptos t\u00e9cnicos sobre el uso de Facebooks, Twitters, y dem\u00e1s redes sociales, ha desmitificado bastante la aureola que rodea a esta parte del marketing adaptando su discurso en la realidad de la peque\u00f1a y micro empresa.<\/p>\n<p>Seguidamente, la <a href=\"https:\/\/es.linkedin.com\/in\/maria-sbert-soto-16b2a926\">Mariona Sbert<\/a> de la empresa <a href=\"http:\/\/www.6tems.com\/\">6tems<\/a>, ha centrado su intervenci\u00f3n en exponer de manera bastante detallada todo lo que rodea al posicionamiento online, centr\u00e1ndose en el SEO (Search Engine Optimization) que seguro m\u00e1s de uno se ha anotado para tenerlo de gu\u00eda a la hora de plantearse su web.<\/p>\n<p>Por \u00faltimo, despu\u00e9s de la necesaria pausa-caf\u00e9 ha llegado el turno de la mesa redonda donde he podido acompa\u00f1ar a profesionales con gran experiencia en la gesti\u00f3n de proyectos en internet como en <a href=\"http:\/\/www.grauonline.cat\/blog\/bloggers\/\">Sergi Grau<\/a> de Vinos y Licores Grau que ha explicado el proceso de creaci\u00f3n de <a href=\"http:\/\/www.grauonline.cat\/\">Grado Online<\/a>, divisi\u00f3n que representa ya el 6% de la facturaci\u00f3n total del grupo. Interesante lo que ha apuntado sobre el proceso de conceptualizaci\u00f3n de la web de venta: \u00a1estuvieron dos a\u00f1os para definir la web antes de que la pusieron en marcha!<\/p>\n<p>Junto a Sergi, <a href=\"https:\/\/twitter.com\/omarimon\">Oriol Marim\u00f3n-Clos<\/a>, de <a href=\"http:\/\/www.mobisfera.com\/\">Mobiesfera<\/a> pero que participaba como representante de la iniciativa <a href=\"http:\/\/www.seguimentfcb.cat\/\">Seguimiento FCB<\/a>, un movimiento generado en las redes sociales que estuvo a punto de entrar en la carrera electoral en las \u00faltimas elecciones del <a href=\"https:\/\/www.fcbarcelona.com\/en\/\">FC Barcelona<\/a>. Curioso conocer el proceso seguido por este colectivo, que ha pasado de un entorno online 100%, con miembros que s\u00f3lo se conoc\u00edan v\u00eda Facebook, a un entorno m\u00e1s offline hasta el punto de constituirse recientemente en asociaci\u00f3n.<\/p>\n<p>En resumen, una jornada amena en la que he podido ver c\u00f3mo sigue la din\u00e1mica de poner un poco los pies en el suelo y dar a las redes sociales la importancia que tienen. Nada menos. Y donde cada vez <strong>cobra m\u00e1s importancia dar vueltas a la estrategia antes de empezar con las acciones<\/strong>, hecho que no siempre se tiene en cuenta\u2026<\/p>\n<\/div>\n<section id=\"turistejant\">\n<div class=\"container-fluid m-t-100 m-b-50 text-center\"><\/div>\n<\/section>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":3298,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[],"class_list":["post-3557","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categorizar"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5\u00aa jornada Emprender en Internet. 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