Where are we? Where do we want to go? And, most importantly, why? I help answer these and other questions in order to shape a tourism strategy with mid- and long-term objectives, but without neglecting what needs to be done today.
What do we have? What state is it in? Who can I attract? These are all aspects we need to be clear about when it comes to creating or redefining tourism products with an identity of their own. Segmentation, specialisation, profiles, motivation and experiences are some of the keywords in this area.
Support in the application of technology in order to improve the tourism experience at different stages of the journey, and in order to make the most of the information that tourists generate and that help us make decisions. I’m referring here to websites, social networks, analytics, etc.
Reaching our target audience with the right message is a complex task that requires a constant and well-structured work approach. Drawing up a marketing plan helps us to structure and implement our vision.